Toolkits and Training
affordable toolkits for small businesses
Are you a food, drink or lifestyle start-up, looking for guidance, but without the budget for on-going comms support?
Perhaps your messaging needs honing, your social media content needs purpose and clarity, or you dream of your idea or product having its moment on the radio or in a magazine.
Our affordable toolkits for small businesses will teach you how to do just that. A suite of assets, tailored to your business and designed for you to implement with ease, coupled with two virtual training sessions to get you started.
Running a small business is a constant juggling act, but these simple products can bring clarity. Our toolkits and training programmes include:
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Messaging development: how to communicate your business clearly to your target audience
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Social media content strategy development: a simple programme that will ensure you’re never short of purposeful content to post
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Media relations 101: a simple programme that will leave you with tools to generate your own press coverage for you business
Case Studies
toolkits and training in action
Proposition and messaging development with Bohut Tasty
Bohut Tasty is a foodie start up, delivering cookery classes, private dining and events. Bursting with talent, ideas and enthusiasm, founder Sandeep enlisted Eat & Green for some clarity upon which to grow her business. Eat & Green delivered a proposition and messaging project, clearly defining Bohut Tasty’s mission, products and messaging around them, complete with full website rewrite.
Next, we’ll use this work to create a new marketing and PR plan for the business.
“Thank you for all the support you’ve provided. It’s really given me the impetus to push through with this from a point of wonderful clarity. I honestly don’t think I would even have got this far if you hadn’t stepped in and provided your help.”
- Sandeep, Bohut Tasty
Profile raising & generating leads through PR with chef Al Roberto
Al Roberto, aka The Rockstar Chef, is a private chef. He runs cooking demonstrations at food festivals, has appeared on TV and enjoys brand partnerships with household names.
He enlisted Eat & Green to generate leads for his corporate work and to raise his profile through PR for the long-term. We developed a media relations toolkit for Al Roberto, walking him through a basic media relations programme to implement himself.
Using the toolkit, Al Roberto:
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Secured a regular slot on a BBC radio station
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Secured a significant magazine feature
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Secured a series of cooking demonstrations
