Agency-style
Communications Support
a cost-effective agency alternative
Looking for a comms agency but worried about the cost? Been bitten by the high turnover of agency teams?
You need a micro agency.
Founded by me, a senior agency leader turned consultant, with over 18 years’ experience in Leeds and London, Eat and Green provides a cost-effective agency alternative.
My trusted network spans publicists, social media community managers, content creators and more, enabling us to dial up the support when needed.
Why choose a micro-agency?
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We understand budgets and don’t require an indefinite retainer
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We think strategically and align activity to commercial goals
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We create ideas that work across all marketing touchpoints whilst working in a lean, nimble way
Communications strategy & planning
We’ll create a plan that reflects commercial goals
Media relations across consumer, trade & corporate channels
From product launches to CEO profiles and more, we’re expert storytellers
Influencer relations
We’ll create your influencer strategy, recruit and manage your influencer partners to create top notch content
Content strategy & planning
Are your communications channels aligned? We’ll make sure your blogs, social channels, newsletters and more, work together
Copywriting
Our expert writers craft content that’s concise and powerful, subtly interspersed with key messages
Creative campaigns
Our team has created and delivered award-winning, multi-channel campaigns in leading comms agencies. We can do the same for you
Case Studies
Agency-style communications support
in action
Securing retail listings with Northern Bloc
Northern Bloc is available in supermarkets nationwide, but its probably better know for its 100ml tubs, found in theatres and days out attractions across the UK.
When the pandemic hit and venues closed, we came up with a way to support the arts industry that Northern Bloc is so passionate about. We introduced The Show Must Go On, a limited-edition tub which helped to secure the brand’s first ever retail listing in Waitrose.
With a portion of proceeds being donated to Theatre Support Fund+, an organisation supporting out of work theatre staff, we raised awareness of the product through PR, social and digital.
“Julia is an integral part of our marketing team. She’s creative, proactive and has a keen eye for detail.”
- Northern Bloc
Increasing consideration with Jacksons of Yorkshire
Since 1851, the Jackson family has been producing bread from its bakery in East Yorkshire. Today, it’s one of the UK’s favourite bakers, with nationwide distribution.
Eat and Green founder, Julia Cross, was enlisted to support Jacksons of Yorkshire’s aim of increasing consideration, acting as an extension of the busy in-house team. We devised a bespoke measurement framework, set up a comms function for the brand, devised a creative campaign and recruited partner agencies. It resulted in:
“I've worked with Julia across a number of brands and know I will get an honest, effective and impactful partner to whatever project being faced. We've had some fantastic results to back up the work. I enjoy that Julia will challenge respectfully to help guide to a better solution, one that works for the brand and is always a pleasure to work alongside.”
- Jacksons of Yorkshire